Miss USA Pageant

Rima Fakih of Dearborn was crowned Miss USA tonight,  she is stunningly beautiful women. I must confess I did not watch the competition, I’m not sure it can really be called a competition , but when you have 50 beautiful women up on stage and you can only pick one, I guess it’s a competition.

The people who are lucky enough to get to judge the pageant have to have their hands full. I think there are a very few women that can be easily dismissed from the competition. But the pageant did give me an idea for an article this week. The article is for any sales person who is doing face to face sales. 

When people look at you what do they see? Whether we like it or not we are all judged just like Miss USA, and that is on our looks. For a salesperson it can make a huge difference in getting the sale or not. I’m not saying you have to be a swimsuit model, but there are certain things that you need to have in order. So how do you stack up to your profession, the best  your field?  

The first question you have to ask is who are you selling to? Then dress a step or two above that and no more…. don’t try selling a mechanic in a suit. Next is are you in shape?  Once again I’m not expecting you to be on Bay Watch, but you need to be healthy. Your teeth? white or stained? You see we are all judged when we first meet people, your looks and your clothes are your packaging…you wouldn’t buy a product that didn’t fit how you believed it looked, would you?

Now, before I get all the emails saying looks don’t matter..save the time.. your wrong…It’s not about what “should matter”..This is the real world.  There is plenty of proof out there as well. NBERhas a great study how better looking CEO’s get promoted faster and get higher paying positions.  So, is all hope lost if your not Ryan Seacrest?

No. What we are saying here is not go out and get plastic surgery and make yourself something your not, it’s try a few things to improve your packaging, every little piece you add to your arsenal will help you sell more.  Being confident and having superior sale skills will also help.  And to prove I’m not a neanderthal, just a pragmatist I have a story. I hired a guy two years ago that didn’t fit the part, he was over weight, and balding. He was my top performer for the two years and was recently promoted to bigger and better things. He just worked his rear end off,  and it might have been a little easier if he listened to my tips.

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